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Braided Wigcap |
Starting a business can be exciting, in fact the most exciting moment of my life was when I opened my salon.
I was thrilled by owing a salon of my own, I was young, energetic, gifted but I lacked any prior business experience and that cost me a lot.
Against this backdrop, I want to share 2 costly mistakes I made and how it made my business to grow at a very slow pace.
1. ASSUMPTIONS
As my husband would say "Assumption is the mother of all fuckups". If you would ever going to mess up in your business, life and even relationship, assume too many things. Starting off, I assumed too much. I assumed business is sweet, I assumed profit will rush in, I assumed students(my target audience) would pay but indeed, I was wrong. For the first 3 months, I didn't quite gain my stronghold. Students would come and not willing to pay. Then, I leave shop very worried. Things didn't turn out as I wanted.
Worst of it all, I assumed customers know the price, so I would do the hair without negotiation. I thought it would sound rude telling them before we start. There after, you'll here "that's the amount we do it, you didn't tell me the price before o, I can't pay more than this".
Ahhhhhhh, it was so bad that it nearly made me lose my head at times.
2. PITY: In an attempt for me to cross the hurdle of assumptions, I sank myself into the ocean of pity and got drown completely. It happened that students were unwilling to pay, so, I had pity on them. What a costly mistake. I would make hair worth 3k for 1.5k.
At least, half bread is better than none. Abi?
But I missed it. My eyes opened on that very day. This lady came to make Dry Twisting of waist length. I told her to pay 4k but begged to pay 2k. Then, I had pity on her when she told me all the experience she was facing.
Hmmmm, I felt for her, "poor lady". Not knowing I was the real poor lady.
So, I started making her hair. After a while, she called the woman next to my shop to bring the wears she sells. On the long run, the same lady I had pity on bought clothes worth 8k and to finish it all, she paid with transfer.
Ahhhhhhh, I felt I was scammed and robbed on a broad daylight. My hands were shaking as I was making the hair. I was very sad. I couldn't wait to just finish the hair and let her go away. In fact, when I finished, she asked me to snap her but I refused.
Then, I told my husband. He said I needed to work on my power of negotiation. Don't I notice that I go to market with the aim of buying something for 1k and end up buying it for 2k?
Then, I thought within myself, looking beautiful is an option. One can live without it. So, no one should come with problems as reasons not to pay.
After these, I resolved that I must always tell my customers the price before we start. Initially, my returning customers felt embarrassed but I made them see that's the new me and you know what? They're even used to it now. They'll be the one to ask me first how much I want to charge.
What more, for customers that come with problems, before they finish, I load them back with enough challenges I'm facing too. Once i sense a customer is about to take this approach, I quickly swing into action and make her have that "pity" on me not the other way round.
Really, experience is all that matters in business. If you don't have prior experience, getting a mentor is the key. It will make a smooth passage for you.
I'm Ejika Kasarachi
Chief Stylist
K-Hair Salon